diff --git a/Makefile b/Makefile
index f7a5f06..3ae8e3f 100644
--- a/Makefile
+++ b/Makefile
@@ -52,7 +52,7 @@ export	TOPDIR
 ifeq (include/config.mk,$(wildcard include/config.mk))
 # load ARCH, BOARD, and CPU configuration
 include include/config.mk
-export	ARCH CPU BOARD VENDOR SOC
+export	ARCH CPU BOARD VENDOR SOC LOGO
 ifndef CROSS_COMPILE
 ifeq ($(HOSTARCH),ppc)
 CROSS_COMPILE =
diff --git a/tools/Makefile b/tools/Makefile
index d3dcc7d..5b36ba2 100644
--- a/tools/Makefile
+++ b/tools/Makefile
@@ -38,8 +38,10 @@ #endif
 
 LOGO_H	= $(TOPDIR)/include/bmp_logo.h
 
-ifeq ($(LOGO_BMP),)
-LOGO_BMP= logos/denx.bmp
+ifeq ($(LOGO),)
+LOGO_BMP= denx.bmp
+else
+LOGO_BMP= $(LOGO)
 endif
 
 #-------------------------------------------------------------------------
@@ -195,8 +197,8 @@ crc32.c:
 		@rm -f crc32.c
 		ln -s ../lib_generic/crc32.c crc32.c
 
-$(LOGO_H):	bmp_logo $(LOGO_BMP)
-		./bmp_logo $(LOGO_BMP) >$@
+$(LOGO_H):	bmp_logo logos/$(LOGO_BMP)
+		./bmp_logo logos/$(LOGO_BMP) >$@
 
 #########################################################################